Here's the problem. We all know we have to do stuff to get new sales - calls, emails, events, etc. But so many of us absolutely hate it. We don't want to appear high pressure. Or needy. Or to talk about money. We love running our business, we just don't like doing the business development/sales stuff that brings in the money!
As an entrepreneur, I know you are not in business just to make money. You're also in business because you think it will make you happier. With this in mind, you may be interested in the following true story.
Of course, there are a million variables in business: Your strategy, your marketing, your sales procedures, the quality of your team, the systems you establish. Etc. You need to get most of these elements right to do well financially with your company.
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