Archive for the ‘Blog’ Category


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HOW TO IMPROVE YOUR EFFICIENCY IN 2 MINUTES


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This technique is really powerful. And ridiculously simple.

But when you try it I think you’ll agree it’s an immensely powerful method of increasing your efficiency and shortening your To Do List.

It was invented by David Allen, a renowned productivity expert and it’s called The 2 Minute Rule.

It works like this:

Whenever you see a new email, or a new task comes up for you to do, just ask yourself this one question:

Can I get this done in 2 minutes or less?

If you can, then do it immediately.

If you can’t, put it on your To Do List or allocate a time in your calendar to do it.

It’s such a simple technique but it really improves your efficiency, in the following ways:

1. You get a lot of tasks done very quickly – you do them as soon as they arrive, rather than postponing them.

2. By doing the quick tasks immediately your future To Do List is a whole lot shorter and more manageable.

3. You feel much more in control and on top of things as you experience that fabulous feeling of getting a lot of things done.

4. If you choose not to do it immediately (as it will take longer than 2 minutes) you write it down straight away, or allocate a time to do it – both of which keep you more organised.

Try The 2 Minute Rule for a week.

I think you’ll agree that it’s one of the best business efficiency techniques out there.


THE 3 BIGGEST MISTAKES YOU CAN MAKE GROWING YOUR BUSINESS


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You can be really smart and really talented, but if you make these 3 mistakes you will still never grow a hugely successful business.

MISTAKE 1. NOT STUDYING TIME MANAGEMENT

It is truly ludicrous that you can go through 12 years of school without ever being taught how to manage your time effectively. It is one of the master skills of business (and indeed life).

Time management is a science. It has principles that work consistently to help you achieve enormous things.

But unless you study this field (and apply what you learn daily) you will finish your career having achieved only 10% of what you could have.

MISTAKE 2. NOT AIMING BIG

Most people aim small in life. They have low self-belief and as a result don’t dare aim for what they deep down really want, as they feel it isn’t possible for someone like them.

Big mistake. Once you aim small several bad things happen:

A. Your level of success is capped.

B. Your motivation goes down. (Why would you get excited about a minor goal?)

C. You attract other small thinkers around you.

The research in this area is conclusive. People who aim for big goals may not reach them, but they usually achieve much more than people who play it safe.

MISTAKE 3. NOT BECOMING AN EXPERT IN YOUR FIELD

Most people are dabblers. They know a bit about their chosen occupation, but they make no attempt at truly mastering their field.

But the big money always goes to the true experts. The ones who know all the details that lead to superior performance.

Nobody wants to hire mediocre people. And no good staff want to work with mediocre entrepreneurs.

When you take the time to really study your field you set yourself apart from the pack – in knowledge, in the ability to attract clients and the ability to attract the best staff.

Be honest. Are you making any of these 3 mistakes?

Each one of them is simple to fix. You just need to make a commitment to eradicating the mistake from your life and allocate time daily to getting better in that area.

Turn these 3 mistakes into 3 strengths and the business world is yours.


The 4-Minute Exercise That Can Change Your Company’s Future


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It doesn’t have to take long to improve your company’s future. You can probably do it in the next 4 minutes. Just spend 1 minute thinking, really thinking, about the following 4 questions.

The answers could make a huge difference to how much money your company makes this year.

1. What is the single biggest barrier to my company’s growth?

2. What do I need to learn to overcome this obstacle?

3. Who could help me overcome this obstacle?

4. What date do I 100% commit to making 2 and 3 happen?


Creating a Great Team Culture According to Google: Ten Action Areas to Focus On


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Creating a Great Team Culture According to Google: Ten Action Areas to Focus On

For almost two decades, Google has been one of the leading tech companies in the world. Their unique office culture plays a big part in this success. It is also the source of many great ideas to improve company culture.

For the sixth year in a row, Google is on the top of Fortune’s list of 100 best companies to work for. This is the eighth time the tech giant has been in the number one spot. So, what makes Google one of the best team culture examples in the world?

According to Fortune, one of the things Google stands out for is the luxury perks its employees can access. For example, there are free laundry services, haircuts, and gourmet foods. But, of course, there’s a lot more to Google’s office culture than only that.

Like all other successful companies, it took Google years to figure out how to build an effective team. They’ve put in a lot of effort into fine-tuning their hiring policy. At the same time, they have worked on boosting their employees’ morale. In doing so, they’ve created a safe and inclusive office culture that even outsiders can admire.

There are many things that up-and-coming leaders can learn from Google’s example. Here we’ll take a look at the 10 ideas to improve company culture according to Google.

#1 – Have a Clear Mission Statement

You can learn a lot by reading Google’s mission statement. Titled “Ten Things We Know to Be True,” it has shaped the company from its early years. As the title suggests, it contains ten clear, on-point items that outline what Google is all about.

Sure, most of the items are by no means unique to this document. But this mission statement gets one important thing right. Namely, it answers the four key questions about the company:

  • What is it that we do? (“We do search.”)
  • How do we do it? (“Fast is better than slow.”)
  • Who do we do it for? (“Focus on the user.”)
  • What do we bring to the table? (“Help people access and use information.”)

These are the questions your mission statement should answer, too. After all, a good mission statement is essential to the success of your company. For one, it helps you set clear goals for yourself and your employees. Furthermore, it gives everyone a purpose and something to work toward.

#2 – Fine-Tune Your Hiring Process

Most companies still hire people solely based on their skills, but not Google. Each year, they receive more than a million applications, yet only a few thousand get the job in the end. That’s because they have a unique hiring policy that also tests the inventiveness of prospective employees.

The media has often ridiculed Google’s standard job interview questions. For example, “How many cars travel across a bridge each day?” Or “How would you improve a shoe factory?” And the most quoted one, “How many golf balls can fit in a school bus?”

According to Google, these questions help them recognise the candidates with a creative spark. And although this process takes a lot of time, it allows them to find the people who will be the best fit for their team. This, in turn, has helped them create one of the best team culture examples in the industry.

#3 – Improve Your HR Practices

Google also has a unique approach to HR services. They take their mission to increase employee satisfaction very seriously. To achieve that, they have created special algorithms that can track different metrics.

A few years ago, one algorithm found that women are twice more likely to leave the company than men. The HR did some research and found that it had to do with their maternity leave plans. So what did they to do change this negative trend? They gave their female employees five months of paid leave instead of the usual three. As a result, the female employee retention rate saw a 50% increase.

This scientific approach to human resources is one of Google’s best ideas to improve company culture. After all, it did help them boost employee satisfaction. It is thus no wonder that they rank so highly among the companies people want to work for.

#4 – Find Good Managers

In 2002, Google made the mistake of firing all its managers. What’s more, they hired a team of researchers to prove that managers don’t play a major role in the company. But the research showed the opposite – managers do matter.

After this debacle, they set out to discover what makes a manager great. According to Google, a good manager is a teacher with excellent communication skills. On top of that, they also have to be productive, skilled, and results-oriented.

But a good manager also needs to have the ability to come up with effective team building strategies. They achieve this by supporting their team members’ professional growth. At the same time, they also have to express concern for their people’s personal well-being.

#5 – Get Rid of Biases

In creative terms, diversity can do a lot to help a business. After all, the more different opinions there are, the more unique ideas you’ll have to work with. But it’s important to remember that each person has their own biases they have to let go of.

Over time, these biases can create serious problems in the office. For example, people may start rejecting good ideas only because they came from the people they dislike. This is another reason why it’s crucial to hire a manager. There are many things to do for team bonding that only a good manager knows.

Education also plays a major part in letting go of personal biases. That’s why Google has come up with the “Unbiasing” workshop that helps employees address these issues. What’s more, they are also licensing the programme to other organisations that want to set great team culture examples.

#6 – Work on the Team Dynamics

Google is always looking for the best office culture ideas to boost their people’s productivity. In doing so, they decided to look at what makes a successful team at their company. They found that these are the things that separate good teams from bad ones:

  • The ability to take risks and not feel insecure about it.
  • Depending on each other to do great work in the interest of the team.
  • The ability to set very clear goals and delegate roles in an effective way.
  • Finding personal importance in each project they tackle.
  • Believing that the work they’re doing matters.

To be effective, team building strategies at your organisation must address these five aspects. Your people need to look out for each other and be comfortable working together. Moreover, they need to believe in your company’s vision and long-term goals.

#7 – Create an Open Atmosphere

While there are still managers that overlook teams, the atmosphere at Google is rather relaxed. Google’s mission statement talks about democracy on the internet. But the company believes that the same values should apply to the office as well.

According to Google, an open discussion is one of the most effective team building strategies. Their managers encourage their team members to speak their mind on any topic. They also nurture diversity by encouraging them to share any ideas they may have.

This usually opens up a constructive discussion. When they finally reach a decision, it has to be very data-driven. After all, Google is a tech company. As such, even those that might not like the decision will see how it can benefit the company.

#8 – Be Transparent

If you keep your employees in the dark, even the best office culture ideas may fail. Google knows this, which is why they aim to be transparent with their people. Every Friday, they hold a TGIF (“thank God it’s Friday”) meeting for all their employees.

Larry Page and Sergey Brin, the founders of Google, attend each of these meetings. They encourage employees around the world to ask any questions they may have. As a rule, no questions are out of bounds, which is another important lesson other leaders can learn.

Namely, you have to let them in on all big decisions you’re planning to make. After all, they are vital to your success and the feedback they offer may prove very useful. At the same time, you also have to trust them to do right and keep the things you discuss confidential.

#9 – Recognise Your Team’s Effort

Most great leaders talk about the importance of acknowledging their employees’ successes. Google takes things even further by rewarding them. The best employees receive The Founders’ Award, as well as company stocks. But that’s not all.

Here’s one of the best office culture ideas that you don’t get to hear that often. Reward failures, too! Larry Page explains that he wants his people to work fast and not be too cautious. “If we don’t have any of these mistakes, we’re just not taking enough risk,” he says.

In his own words, caution stifles creativity. But if you encourage people to take risks, you’ll ensure that they act on their creative impulses more often. As a result, their good ideas will help drive further growth of your organisation. This is one of Google’s best ideas to improve company culture.

#10 – Give Back to the Community

Like all great companies out there, Google contributes a lot to the community. They do this in the form of investments, as well as charitable donations. On top of that, they also share their knowledge to teach other leaders how to build a successful team.

Each year, they organise Googlefest, a free training course aimed at small businesses and nonprofits. At the event, Google’s experts teach others how to use their technology to grow their business. In doing so, they also help them to boost productivity and create a positive office culture.

But Google also sees this as one of the best culture building activities for teams at the company. After all, it gives their employees both professional and personal satisfaction. Their reward isn’t tangible. Instead of profits, they get to contribute to the society and do something good for others. This, in turn, gives them the motivation to continue doing great work for the company.

Conclusion

As you can see, Google takes office culture very seriously. Over the years, they’ve figured out how to build a championship culture. What’s more, they are willing to share it with other leaders and their organisations.

There are many important things to consider here. Your company needs clear and achievable goals. You also have to adjust your hiring policies to make sure you get the people who believe in your vision. Then you need to educate them how to work together and deliver great results as a team.

Take these ideas to improve company culture in your organisation. You’ll create a happy workplace and nurture your employees’ creativity. This will enable them to do good work and help your company grow.


AREAS YOU MUST FOCUS ON TO GROW YOUR BUSINESS THIS YEAR


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I know you are committed to really making this year outstanding for your business.

So to help you achieve business greatness, I’ve outlined the key areas you must concentrate on to make 2018 an awesome one for your company.

There are 4 areas that really count:

1. GET MORE REVENUE OUT OF EACH CLIENT

Too often we only look for new clients. But what about the clients we already have?

What else could you offer them to get them to give you more money?

It’s a hell of a lot easier to get a current client to give you more money than convince a stranger to become your client.

Spend 5 minutes today brainstorming different services you could offer your current client base, then call or email them offering them your best idea.

2.OFFER MORE EXPENSIVE OPTIONS

Some of your clients would pay a whole lot more money if only you gave them a reason to do so.

The easiest way to do that is to offer a more expensive version of whatever you offer – I guarantee you some of your clients will choose the higher level option and you’ll make a lot more money.

How could you offer them a deeper, better experience? What would you have to include to make it worthwhile for people to pay more for it?

I’ll bet in 20 minutes you could design this new premium version of what you’re doing – give it a try now.

3. HAVING A LEARNING SCHEDULE

There are 3 fundamentally different paths to growing your business in the next 12 months:

* Offer something different/better

* Reach more people with your offers

* Become a better entrepreneur

Strategy 3 can yield huge financial rewards for you, but to become more, you often need to learn more.

So ask yourself:

What do I need to learn to take my business to the next level?

Potential areas for learning include: digital marketing, productivity, sales techniques, industry knowledge, leadership, systems building, capital raising, etc.

Right now, get clear on 2 areas you need to learn more about and set yourself the goal of studying them deeply – via a course, books or coaching from an expert.

4. COMMIT TO TIME EXCELLENCE

It is ridiculous how many hundreds of hours the typical entrepreneur wastes in a year.

Yet you can do a 3-year business degree and they usually won’t spend even 1 hour on how to work more efficiently.

Learning how to be time effective is absolutely vital! You must focus on it this year if you want to really improve your results.

Frankly, if you just got good at this one area, it can really change the game for you.

Okay, let’s do a quick evaluation. Which of these areas do you most need to focus on? Which, if mastered, would contribute most to you massively increasing your income?

Get clear on your most important area and take action immediately to get better at it.

The year will go quickly. You must act now with great force and velocity if you want to dramatically improve your company’s results.


WHAT I LEARNED WRITING A BOOK ON WARREN BUFFETT


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A few years ago I wrote a book summarising Warren Buffett’s wisest words.

It’s called ‘Thoughts of Chairman Buffett’, and was published by Harper Business.

As part of my research, I studied every known book on Buffett ever written. It was an amazing education on one of the world’s greatest business minds and I learned some really important lessons.

Here is one of the most important things I learned from Warren:

The awesome power of intense focus on your business.

Warren Buffett’s focus is absolutely extraordinary.

Here’s a true story that illustrates how single-mindedly focused he is.

His home office used to have wallpaper that featured a print of U.S dollar bills. (A little unusual in itself and another indication of his focus).

Every day after work Warren would come home and then immediately go into his office to work.

One evening he went into his office as usual and then screamed out to his wife to come quickly.

When his wife arrived he said, “What have you done? You’ve changed the wallpaper!!!!”

And it was true, his wife had indeed replaced the wallpaper… more than THREE YEARS EARLIER.

Buffett was so intensely focused on his work that he never even noticed!

Now do I advocate that we should be that laser-focused, that we don’t notice what’s going on around us? Of course not, that’s a radically extreme way to live.

But it does illustrate how the most successful in business are far more focused than the rest.

So, time for self-reflection: do you need to increase your focus on your business?

Are you doing too many things? Are you committed enough to your business mission?

Only you know the answers, but it’s a critically important area that you should think about.

Intense Focus + Time = Success.


Some powerful ideas for finishing your year strong and inspired


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Okay, we’re almost at the end of the year.

Now is the time to take stock of your performance in your business, so you can make next year awesome.

To help you do this, I’ve prepared a really short but powerful series of thought focusers.

They should only take one minute each, but once you do them, you will be much more clear, confident and inspired about the new year ahead.

Trust me, if you’re an entrepreneur these 1 minute exercises will really help you.

Let’s do it…

1. WRITE DOWN YOUR 3 BIGGEST BUSINESS ACHIEVEMENTS

As entrepreneurs, we tend to forget the good things we’ve achieved, and only focus on the things that we have not done well.

Clearly that’s very unfair to us and reduces our overall happiness.

Take a moment to write down a list of what you did well in your business this year, then pick the top three and give yourself a pat on the back for achieving them.

2. WRITE DOWN YOUR 3 BIGGEST BUSINESS LESSONS

Great entrepreneurs are learning machines. They analyse what went wrong, get clear about it, then commit to making sure it doesn’t happen again.

What strategic mistakes did you make this year? What productivity errors did you make? What marketing mistakes and mindset mistakes?

Write them down and select your top three to work on next year.

3. WRITE DOWN YOUR 3 BIGGEST GOALS FOR NEXT YEAR

You probably have a whole lot of goals for the next 12 months, but which ones are the most important?

If you only did three successfully, which three would be most impactful?

Get total clarity about these and think about them regularly throughout the holiday break.

4. WRITE DOWN 3 WAYS YOU’RE GOING TO IMPROVE PERSONALLY NEXT YEAR

It could be improvements in your mindset, in leading your team, in your relationships, or your health.

Which 3 are the most important improvements you’d like to make to your personal performance?

Your individual performance is inextricably linked to your business performance, so make sure you get clarity on your top three in these areas.

5. WRITE DOWN 3 REASONS YOU’RE EXCITED ABOUT NEXT YEAR

Your mission is not just to have a successful next year, but also to really enjoy the experience.

In addition, your business results will improve commensurate with how pumped you are about your business goals.

What really excites you about next year?

(And if the answer is “Nothing” what could you do that would excite you?)

Don’t neglect this one. A sense of excitement and hope is crucial for both a human’s wellbeing and a company’s future success.

6. WRITE DOWN 3 PEOPLE THAT YOU SHOULD THANK FOR HELPING YOU THIS YEAR

It takes just a moment to reach out and thank someone, but they will often remember that you did it for years.

Who really helped you this year? Team members, suppliers, family.

Create a list and say (or write) a heartfelt ‘Thanks’ to at least three of them.

And that’s it. Do these 6 quick exercises and you’ll be in excellent strategic and mental shape to make the next year fabulously successful.


On behalf of all of us at The Fortune Institute, have a very Merry Christmas!


The Sales Secrets Of Elon Musk and Bill Gates


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The Sales Secrets Of Elon Musk and Bill Gates

Every small business owner needs to know how to increase sales volume. Here are the key sales secrets direct from the world’s most successful billionaires

As a small business owner, you face many challenges. You have to carve out your own niche in your sector, while building your brand’s reputation in the process. There are also larger businesses to contend with. They have the money and resources beyond yours, which means you must look for ways to improve sales techniques.

Throwing money at your sales department isn’t the key to increasing sales productivity and performance. In most cases, your business has to make some internal changes to improve sales techniques.

You need to know the secrets successful entrepreneurs and salespeople, like Elon Musk and Bill Gates, use to succeed.

Elon Musk and Bill Gates – Court Negative Feedback

Two of the most successful technology entrepreneurs in the world, Bill Gates and Elon Musk have a combined net worth of over $100 billion. Musk is at the forefront of energy-efficient cars with his Tesla brand. Gates made his fortune with Microsoft.

Both believe that negative feedback is the key to improving products, and thus sales.

As Musk puts it: “When my friends get a product, I ask them to please not tell me what they like. Rather, tell me what you don’t like. And if I’ve asked that a few times of people, then they will start automatically telling me without me having to always ask the question.”

Gates has a similar view. “Your most unhappy customers are your greatest source of learning,” he says.

You can’t improve sales techniques if you only look at what you do right. Your unhappy customers offer you the chance to make improvements. Engage them, and discuss their issues directly. Social media offers a direct channel through which you can converse with unhappy customers. Listen to what they have to say. Then, use their experiences with you to improve sales techniques.

Estée Lauder – Believe in Your Product

Since 1946, Estée Lauder Cosmetics, Inc., has been one of the leading names in fashion. Lauder had great passion for her products, which led to her becoming one of the richest women in the world.

She says: “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”

Here’s what you can learn from Lauder. Selling isn’t just about talking up the benefits of your product. Customers want to see that you love what you sell as much you want them to love it. If there’s no passion behind your pitch, customers tune out.

If a product doesn’t inspire you, it’s impossible to find ways to improve sales performance. You can’t motivate yourself to come up with new ideas, and the product becomes a burden on your business.

If you don’t love what you sell, you may need to start selling something else.

Patricia Fripp – Stand Out

A motivational speaker, author, and skills trainer, Patricia Fripp specialises in sales. Since publishing Get What You Want in 1982, she has been an authority in the world of sales.

She has a simple piece of advice for all small business owners. “It is not your customer’s job to remember you,” she says.

“It is your obligation and responsibility to make sure they don’t have the chance to forget you.”

Here’s what she means. Your small business needs to stand out from the crowd and offer something your competitors can’t.

What that something may be is up to you. Perhaps you have an innovative product that solves a customer’s needs better than what’s currently on the market. Or, your sales pitches are so high-energy that they leave an impression on everyone.

It could be as simple as being the only business that stays in touch with a prospective customer after making first contact.

Simply put, you need to give customers a reason to care. If they don’t, they’ll move onto your competitors.



Richard Hayne and Bob Burg – Build Relationships

Richard Hayne entered the clothing industry in the 1970s, when he opened his first apparel shop with his wife. Today, he is the CEO of Urban Outfitters, and has a net worth of $1.3 billion.

He says that your relationships with your customers are more important than any sales productivity formula.

“We have a relationship with our customer, and that relationship translates into sales.”

Sales is about more than the initial pitch. You need trust before a customer will buy from you.

There are plenty of ways to improve sales performance through relationship building. Your direct interactions with customers play a role. A well-timed email keeps the relationship fresh, and ensures you stay at the forefront of your potential client’s mind.

Establishing yourself as an authority on social media, and responding to customer queries, builds trust. Your content marketing strategy ties into this. The information you share via social media, your website, and other channels inform people about your brand. In doing so, you nurture the connections they have with you.

Avoid pressuring potential customers. Build relationships that prompt them to come to you, rather than trying to force them towards a sale.

Author and business speaker Bob Burg shares a similar view. He has spoken to several Fortune 500 companies during his career.

As he puts it: “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”

Alan Sugar and Jeffrey Gitomer – Listen to Your Employees

The founder of Amstrad, Alan Sugar is now the star of the UK’s version of The Apprentice. He is also the former owner of Tottenham Hotspurs football club

Sugar has simple advice that will help any small business improve sales techniques. “The only people whose opinions I worry about are my wife, my children, and my employees,” he says.

Take note of the last part of that quote. Your employees are the lifeblood of your business, and they have opinions about how you could do things better. Don’t make the mistake of thinking that have all the answers. Your employees are the people who interact with your customers on a daily basis.

Create a work environment that encourages idea sharing, and listen to what your employees have to say. Adapt your sales strategies based on their feedback. Not only does this improve sales techniques, but it also keeps your employees happy.

Satisfied employees have greater passion for their work. This passion shines through in every sales situation they find themselves in.

American business trainer and author Jeffrey Gitomer takes things a step further.

“Every single person in every single company is either in sales or affects sales,” he says. “Every single person in every single company is either in service or affects service.”

Every employee has something to contribute. Respect that fact, and you’ll discover new ideas to increase sales.



Michael Dell – Take Chances

The founder of Dell Computers, Michael Dell now serves as the CEO of Dell Technologies. At the start of his career, Dell built computers to customer orders. Now, Dell is a global brand and a leader in computer manufacturing.

Dell believes that taking chances is the way to improve sales techniques.

“It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell,” he says. “There’s always an opportunity to make a difference.”

Here’s what Dell shows us. Business is about taking risks. If you don’t have the courage to try something new, you’ll stagnate. This goes for your sales efforts too. Embrace new ideas to increase sales. They may not always work out how you want them to, but you’ll never know without taking the risk.

Additionally, Dell points out the importance of looking for market opportunities. Identify gaps in the market that nobody is trying to fill. Creating products to fill those gaps is one of the key marketing strategies to increase sales. It’s all about creating a product that serves the customer’s needs.

Elon Musk has a slightly different take on the subject. He says “Don’t delude yourself into thinking something’s working when it’s not, or you’re gonna get fixated on a bad solution.”

His point is that risks help you to avoid the sales stagnation that often affects small businesses. If you see that something isn’t working, take a chance on a new idea that may fix the problem.

Conclusion

As a small business owner, you’re constantly looking for ways to improve your bottom line. You may experiment with all sorts of sales formulas and techniques before you find what’s right for you.

The key is to keep trying. An unmotivated seller can’t inspire people to buy. Listen to your customers, and those inside your business. Take chances, and learn from every mistake your business makes. Most importantly, find something that makes your business, and its product, stand out from the crowd. If you’re just another business selling the same products as everybody else in your niche, you won’t grow.

Apply the collective advice of these entrepreneurs and sales experts to your strategy. They’ve achieved success, often on a global scale, because they understand the secrets of selling. Whatever your product or service may be, these wise words can help you to come up with new ways to sell it.


How to get one more client by the end of the year


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There’s only a few weeks to go until the end of the year.

Is it actually possible to pull in one more client before the year ends?

You bet it is. But you’ll have to use the 2-step method I outline below.

And you’ll have to be quick doing it.


CLIENT ATTRACTION STRATEGY – STEP ONE

Go back to anyone who enquired about working with your company over the last year.
Phone or email them and say something like the following:

“Hi X.

Earlier this year you spoke with me about some of your company’s issues.
I’ve been thinking about what you said, and I think I’ve got a really interesting solution that could help you enormously.

Got 5 minutes for a quick call about it?”

If you hit 50 potential clients with this, at least 2 will show some interest.


CLIENT ATTRACTION STRATEGY- STEP TWO

Now you have to brainstorm 5 ideas you could offer that client – then pick the best two to present to them.

You can either take one of your normal services and add a new twist to it, or come up with a totally new solution you could offer the client.

You could even link up with another firm and offer their services – and get a cut of the action.

With a bit of thinking, I’m sure you can come up with something fresh and interesting.

So give this two-step system a go. Start contacting your old leads and see what happens.

As the saying goes, ‘Fortune Favours The Brave.’


Branson’s Early Morning Routine (And The Surprising Habits Of 9 Other Billionaires)


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Business coaching habits of billionaires

How did Buffett, Zuckerberg and Jobs become billionaires? Maybe the answer lies in their unusual success rituals.

What do successful people like Richard Branson and Warren Buffett do that’s so different from the rest of us?

It probably comes as no surprise that very successful people have strange habits. In fact, the habits of billionaires are likely what separate them from the rest of us.

Thankfully, we can always learn from those at the tops of their fields. Here are 10 habits of billionaires that you should adopt today.

Richard Branson – Wakes Up Early

Over the course of his career, Richard Branson has overseen hundreds of business ventures. Naturally, he needs to be as available as possible, given how much he has on his plate.

That’s why he’s such an early riser. “No matter where I am in the world, I try to routinely wake up at around 5am,” he says. By rising early, I’m able to do some exercise and spend time with my family, which puts me in a great mind frame before getting down to business.”

The daily life of billionaires gets hectic. Branson’s early rise allows him to enjoy a moment of calm before the storm. It also means he’s more available, just in case he has to handle something sooner than expected.

Warren Buffett – Refuses to Move House

Billionaire investor Warren Buffett has enough money to buy anything in the world. Surely, he must have a huge house? Maybe even a real estate portfolio?

Wrong! As Buffett himself says: “My life couldn’t be better. In fact, it’d be worse if I had six or eight houses. So, I have everything I need to have, and I don’t need any more because it doesn’t make a difference after a point.”

Buffett still lives in the house that he bought for $31,500 way back in 1958. There’s a simple lesson here: why waste money on things you don’t need?

Mark Zuckerberg – Wears the Same Clothes

You will rarely see Facebook founder Mark Zuckerberg in anything other than a t-shirt and jeans. Maybe a hoodie, if it’s cold outside. This is one of the more useful habits of billionaires. Zuckerberg believes that keeping his clothing choices simple allows him to dedicate more of his time to the important stuff.

“I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.”

Here’s what this simple habit does. It frees Zuckerberg from the small decisions that would otherwise cloud his mind. Think of it like getting rid of a distraction. What you wear shouldn’t matter as much as what you’re going to do to move your business forward.

John Paul DeJoria – Five Minutes of Quiet

John Paul DeJoria may not be a household name among billionaires. However, the founder of Paul Mitchell and Patron has amassed a $3.2 billion fortune. Today, he always makes time for a moment to think in the morning.

He says: “Doesn’t matter where I’m at, which home I’m in, or what hotel room I’m visiting. The very second I wake up, I stay in bed for about five minutes and just be.”

Staying in bed for a bit longer is always an attractive proposition. But this also shows the importance of the routines of billionaires. DeJoria has found a routine that works for him. Better yet, giving himself five minutes in the morning allows him to clear his mind and think about what he needs to do during the day.

Business coaching sweird habits of billionaires

Chuck Feeney – Gives Money Away

You’d think that billionaires would elevate themselves above the rest of us once they’d made their money. However, a desire to stay grounded is one of the most interesting characteristics of billionaires. Take Chuck Feeney as an example. The founder of duty-free shopping, Feeney has always tried to stay in touch with the common man.

“You should use your wealth to help people,” he says. “I try to live a normal life, the way I grew up. I set out to work hard, not to get rich.”

Feeney seems to have an aversion to keeping the billions he has earned. In fact, he has given away over $8 billion during the course of his career. In doing so, he’s able to help the people who helped him amass his fortune in the first place.

Jack Dorsey – Keeps a Strict Routine

The CEO of Twitter, Jack Dorsey, has a lot on his plate. However, he can handle it all due to being a creature of routine. In fact, a Q&A session with Product Hunt revealed much about the daily routine of billionaires like Dorsey. He wakes up at 5am every day, goes to bed at 11pm, and always spends 30 minutes meditating.

“I look to build a lot of consistent routine,” he says. “Same thing every day. Allows a steady state that enables me to be more effective when I do have to react to something out of band.”

It all comes down to conserving energy for major decisions. Dorsey’s adherence to a strict routine means he doesn’t have to keep making small decisions. As a result, he frees his brainpower for the big choices that do come along. Breaks in his routine don’t matter so much, because he can get right back into the swing of things once he’s dealt with an issue.

Steve Jobs – Always Pursued His Passions

If you don’t love what you do, you won’t be any good at it. It’s a simple concept, yet many of us find ourselves stuck doing tasks we hate. That’s why billionaire entrepreneur Steve Jobs made it such a point to only pursue what you love.

“The only way to do great work is to love what you do,” he said. “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

Many people talk about the importance of removing emotion from the business environment. But Jobs thought a little differently. Passion for what he did is what drove him. Without it, you’ll never find the same level of success.

Ingvar Kamprad – Divides Time into Units

Look around your home. We’re willing to bet that you have at least one piece of Ikea furniture somewhere. You have Ingvar Kamprad to thank for that. The founder of Ikea has developed a reputation for frugality. However, one of his strangest billionaire habits relates to his time management.

“You can do so much in 10 minutes time. Ten minutes, once gone, are gone for good,” he says. “Divide your life into 10-minute units and sacrifice as few of them as possible in meaningless activity.”

Kamprad practically micromanages his time to get the most out of it. It’s not as uncommon a habit as you may think. Elon Musk also splits his time into small blocks, though he prefers to divide his day into five-minute portions. This habit makes you think in more depth about what you do with your time. Every block has a purpose, so you don’t waste time on the things that don’t serve you.

Arianna Huffington – Gets Plenty of Sleep

The co-founder of the Huffington Post, Arianna Huffington helped to change the way we view content online. She’s also a big proponent of sleeping, and makes sure she gets eight hours of sleep every night.

“Sleep your way to the top,” she says. “Our creativity, ingenuity, confidence, leadership, and decision-making can all be enhanced simply by getting enough sleep.”

Sleep boosts your brain and sets you up for the day. However, so many of us don’t get enough of it. We snatch a couple of hours here and there, convincing ourselves that we don’t have time to sleep. Huffington shows us that sleep may actually be the answer. After all, how many of you can make good decisions when you’re not rested?

Business Coaching weird habits of billionaires

Bill Gates – Gives Credit to Others

Think about the term “self-made billionaire”. It implies that the person in question went it alone. They didn’t need any help. What they have comes as a result of their own hard work. That isn’t the case. Hard work plays a part, but recognising the contributions of others is one of the key characteristics of billionaires.

Just ask Bill Gates. When asked about the best business decisions that he’d made, he kept it simple. “I’d say my best business decisions really have to do with picking people.”

With this quote, Gates recognises the contributions of others to his successes. It’s a habit that has served him well throughout his career. By giving credit to those who deserve it, you can create more opportunities. After all, somebody who you recognise for their contributions will be far more willing to work with, or for, you.

The Final Word

So what can we learn from these habits of billionaires? These habits show us the importance of managing your time, sticking to a routine, and frugality.

Take inspiration from these habits of billionaires, and think about how you could apply them to your own life. You may find that they help you to escape the bad habits that are holding you back from achieving success.



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