Archive for the ‘Blog’ Category


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/nav.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 30

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/nav.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 30

How To Get Potential Clients To Like You


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

animals-background-blur-819372

Surely one of the greatest marketing psychologists of all time is Dr Robert Cialdini.
He and his team have been responsible for more great research on Persuasion than anyone else in history.
But deep in his research is a strategy that few entrepreneurs have acted upon:
How to get potential clients to like you.
It’s very important. Cialdini has shown that one of the primary reasons someone chooses a company over others is that they like the people at the company.

Now think about that.

Right up there with having an amazing product, a great price, a perfect fit to their needs, etc, customers are moved to hire you based upon likeability.
Now what Cialdini found is that there is something you can do to greatly increase the chance that somebody will like you enough to buy from you.
 And what is that?

Frequency of contact.

Yep, how often you communicate with someone- in person, by phone, email or direct mail, has a major influence on whether they feel good about you. Trust you. Respect you. Like you.
(Obviously, that contact has to be a non-offensive one for this to work).

The bottom line is this:

If you are not happy with how many clients you are getting, you must increase your frequency of contact with your leads.
That, friends, is priceless information.

YOUR CHECKLIST FOR A HIGH PROFIT COMPANY


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

banking-business-checklist-416322

I’ve created 5 million dollar + companies in a row.

And one of them was so big it had 6000 staff.

It’s not luck.

There’s a specific procedure that I follow, and that we teach to all the company owners we mentor at The Fortune Institute.

Keep this checklist on how to create a high profit, scalable company. It can make you a fortune:

1.PUT PROFIT FIRST.

I know this is uncomfortable, but unless you put money making number one, it will always be problem for you. You get what you urgently focus on.

2. RUN A DISCIPLINED BIZ DEV SYSTEM.

Stop waiting for new clients to contact you. And stop doing new business efforts sporadically.

You must develop and follow a system where you spend a specific amount of time on growing your company every single work day.

3. GET SERIOUS ABOUT YOUR POINTS OF DIFFERENCE.

Your industry is probably massively saturated with competitors. It’s really hard to stand out.

But the good news is almost every one of your competitors is usually saying the same thing.

You need to brainstorm your unique points of difference to have a hope of winning a lot of clients.

4. MAP OUT THE ENTIRE PITCH PROCESS.

Don’t wing it when you’re trying to pitch for clients. Have every step of the process carefully mapped out and followed. It makes a huge difference to how many clients you win.

5. BECOME A MASTER OF FOLLOW UP.

Almost no company owners do this well.

You need to endlessly stay in touch with at least a hundred potential clients, in a time effective way.

People buy from people they get to know over time.

6. MAXIMIZE YOUR CURRENT CLIENT PROFITABILITY.

Don’t spend all your time thinking about new clients.

Spend major blocks of time designing ways to get your current clients to spend more with you.

It’s an easier and quicker path to increase your income.

Okay, so that’s my checklist for entrepreneurial greatness.

Keep it. And regularly monitor yourself on how many of these 6 steps you are doing really well.

And if you’d like to work with Andrew one of our top coaches, on growing your company using this exact system, You can book a free business strategy call with him here.

He’ll listen to you carefully and give you my advice on what you need to do to rapidly grow your company.

Book a call with me here.

It’s time to grow your company fast. It’s time you made some serious money.

Follow the checklist above and it will help you enormously.


Why Should Someone Should Choose Your Company Over Others?


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Why Should Someone Should Choose Your Company Over Others?

At The Fortune Institute, we focus on one thing and one thing only.

Helping entrepreneurs make more money.

It’s not luck. There are actually numerous highly predictable ways we make it happen.

Today I’d like to focus on one simple method that can make a real difference to how much income your company makes:

1. Get super clear about why a customer should choose you over your competition.
2. Most entrepreneurs don’t really know.
3. Oh sure, they can give you a bit of a sales pitch for their company, but they’ don’t usually have a powerful, highly persuasive, carefully articulated list of reasons why their company is
better than most of their direct competitors.

Do you?

To formulate a compelling point of difference for your company you must do 5 things:

1. Get to know your competitor’s sales pitch

Most entrepreneurs never bother to do this. And because they don’t know what their competition does to sell themselves, they can’t adequately defend themselves from it.

2. Get clear on what makes your company different. Or what could make you different.

( If you discover that you are just like every other company, how could you change or improve your selling proposition?)

3. Build all of your marketing around these points of difference

(Hammer it home at every opportunity)

4. Build your sales presentation around that

( Too many companies just give you a quick and basic list of their advantages, rather than carefully crafting their sell).

5. Train every one of your staff to be able to explain exactly why someone should choose your company

( Every one of your employees can be potent sales enablers if trained well).
Most companies do not do all five of these things.
Most don’t even do three.
If you do, you’ll dramatically increase how many customers you win.
You must make it absolutely clear why you are better than your competition.
Do it well and you won’t have much competition.


The incredible power of staying in touch


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

The incredible power of staying in touch

Too often in business, we think the answer has to be complicated.

This is particularly the case when it comes to getting more clients.

There are all sorts of advanced systems for finding and converting clients, and you could spend 20 years studying the field and still not know half of them.

Many of these sales systems are brilliant, and can genuinely make you a fortune.

(In fact I teach highly advanced sales systems myself, and have made literally millions of dollars using them in my own companies).

But all this sales knowledge and complexity can be a danger too.

Because the complex methods are so seductive, they can cause us to ignore the simple ones .

The reality is, there are some super simple ways you can greatly increase how much money you make in your business.

One of these is so basic, so elementary, that most entrepreneurs ignore it:

Endlessly stay in touch with potential customers.

A call every couple of months. An email newsletter every few weeks. An occasional gift. A regular reach out to offer something new, or to tell the person news in your company that may be relevant to them.

It’s really simple stuff. And it works enormously well.

But hardly any entrepreneurs do it. Even fewer do it well.

So before you invest in some ultra slick CRM system or begin studying the latest cutting edge Jedi sales persuasion tricks, take a moment to ask yourself this:

Am I staying in touch with at least a hundred potential clients?

Because that one, exceedingly simple sales strategy alone can make you rich.

PS: Want to develop a Million Dollar Business Plan to really grow your business?
We’ll help you design one. Details are here www.millionplan.com.au


Stop wanting to be problem free


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Stop wanting to be problem free

If you want to be happy in business, you need to make one important change to how you think.

You have to stop wanting to be problem free.

If you dislike problems, then most days of the week you will be frustrated, angry or unhappy.

Every business is full of problems – constantly.

Even the so-called ‘successful’ businesses.

In fact the faster growing a business is, the more problems it experiences.

Therefore, you must train yourself to love problems, to seek problems, to see solving problems as the only way you can ever grow a great business and achieve your dreams.

To think this way is not easy, but it’s doable. And it’s compulsory if you want to excel.

One of the best mental models you can take on is to see yourself as a ‘Master Problem Solver.’

To see yourself as an unstoppable problem solving machine.

That way when the inevitable problems arise they don’t disconcert or worry you. They actually excite you.

You become a business person that attacks problems.

Aggressively, proactively and with genuine ‘Bring it on’ enthusiasm.

This type of business person is not just 10 times more effective and successful than the average ones.

They are also much, much happier.


Keeping Your Belief Strong


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

3 Quick Ways to Grow Your Company


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

3 Quick Ways to Grow Your Company

Here’s the reality.

Growing your company should be a very predictable process.

If you’re having trouble getting clients, you need to fix 3 areas:

1. How many potential clients you’re speaking to per month.

It’s truly amazing how many business owners I meet that are working 12 hours a day but are spending none of that time reaching out to prospects.

I don’t care how smart you are, if you aren’t systematically organizing quality conversations with potential clients you will not be super successful in business.

2. A step by step sales system.

When it comes to the sales process, most business owners wing it.

They are happy to have a chat with a lead but just cant be bothered designing a carefully thought through sales conversion process.

Make no mistake, if you don’t have a clear, excellent sales process, you will miss out on lots of clients.

3. A method to get clients to buy multiple services from you.

Offering clients only one thing is crazy. You must regularly ask them to buy more stuff from you. If you do this well, 20% or more will buy a second service from you.

Many will buy 3 or even 4 different services from you, if asked.

Look, it probably took you months to get the client- make sure you maximize how much they spend with you.

So, how many of these critical strategies are you doing? If you are not doing all three, you’re leaving hundreds of thousands of dollars on the table.

If you are doing all three, you’ll soon be rich.


The Importance of a No Victim Mentality


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

The Importance of a No Victim Mentality

No matter what industry you are in, there will always be times when things get hard.

Clients will leave. Staff will disappoint. Sales will drop.

Believe me, it happens to all of us. Even the greats.

When it comes to business adversity, the question is not If, but When.

The real trouble occurs not when you experience hardship, it comes when you let it take over your mind, so that it brings you down.

You must do everything you can to avoid feeling like the victim. You must be resolute in maintaining a No Victim Mentality.

No matter how tough it gets. No matter how bad someone has been to you.

Remember this crucial point: You are ALWAYS in charge of your own mental state. Nobody can make you feel down without your consent.

You have the choice – you can stay positive. You can keep persisting. You can go the extra mile. You can think of a better way.

There is always, always, always a way to improve a situation.

This way of thinking is the No Victim Mentality. And it’s imperative that you adopt it fully in your life.

Those who have mastered the No Victim Mentality, share several characteristics.

1. THEY ARE SOLUTION ORIENTED

They don’t dwell endlessly on the problem. They discipline their mind to look for something, anything, they can do to move things forward and make things better.

They are constantly looking for actions to take, no matter how small, to improve the situation.

And because they are looking for them, they often end up finding them.

2. THEY REMAIN UPBEAT WHEN ALL AROUND THEM HAVE BECOME DEPRESSED

You are never much use if you are feeling down. People with the No Victim Mentality stay extremely positive, because they know that only that mental state is conducive to finding solutions.

Being upbeat also inspires and lifts those around you who may have become despondent.

3. THEY INTELLIGENTLY PERSIST

Leaders with a No Victim Mentality keep on going when others have given up long ago. But they don’t mindlessly repeat activities that have clearly borne no fruit.

They adapt. They alter. They refine.

Until eventually they breakthrough.

Please take note of these 3 characteristics of the truly strong entrepreneur, one with a true No Victim Mentality.

Focusing on them in times of hardship takes some work, but in the long run, it is 100 times easier than giving in to failure.


Make This One Change and You’ll Transform Your Wealth


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Make This One Change and You’ll Transform Your Wealth

There are three elements that affect how much success you achieve in business and life.

1. Your strategy
2. Your mental state
3. Luck

(Element 3 is greatly affected by elements 1 and 2).

Today I want to talk about optimising your mental state – and teach you a super simple but astoundingly effective method of improving how you think, so that you are far more successful.

Make this one change and so many parts of your life will improve – the quality of your work, the amount of money you make and your self esteem, just for starters.

The technique is that powerful.

And here it is:

Make the decision that from now on you are going to aim to be the best in the world at your work.

Not just good at what you do, or even great, but literally the best in the world.

If you dare to do this, and follow through with conviction, many great things will happen:

1. Your own personal standards will immediately rise.

Holding yourself to a higher standard is crucial to succeeding at a top level. The best in any field simply demand more from themselves.

What’s quite remarkable is that as soon as you commit to becoming the best in the world you will notice the standard of what you do quickly rise… usually within 3 minutes.

2. Your motivation will skyrocket.

When you decide to play at a truly world-class level, suddenly work seems much more exciting. Being ‘quite good’ at what you do is nothing to get pumped up about, but being the best in the world is a whole different ball game. It’s vastly more inspiring.

3. You will demand more from those around you.

Your staff. Your suppliers. Even your clients.

The moment you decide that you are aiming to become the best in the world, you will instantly see that in order to achieve that you’ll need to get the team around you to also lift their game. Pronto.

You’ll demand more from them, as well as design different ways you can work together that enables a superior result.

Their results will get better. Really quickly.

4. You’ll start aggressively looking for ways to improve.

Suddenly it will be apparent to you that there are numerous areas of your performance that you’ll need to learn to improve. You’ll start hunting for experts, for mentors, for courses that can take you up level after level, until you reach true elite performance.

All 4 of these things happen when you dare to make the decision to become the best in the world.

Will you get there? Will you become literally the best in the world at what you do?

I have no idea. But I’ll tell you two things:

Firstly, you won’t get there unless you aim for it.

There’s an old Persian saying, “Not everyone who ran after a Gazelle caught it. But he who caught it ran after it.”

And secondly, even if you don’t make it to best on the planet, your results will improve so greatly that in 3 years time you will swear that going for it was one of the best moves you ever made.


The Two-Word Solution to Growing Your Business Faster


Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/meta.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 38

The Two-Word Solution to Growing Your Business Faster

At The Fortune Institute, we coach a lot of entrepreneurs on how to grow their revenue quickly.

We mentor business owners from a huge variety of industries.

But strangely, the ones that aren’t doing well almost always have the same problem.

I’ve come to believe that there is one reason, above all others, that is responsible for slow growth in business.

It takes bravery to fix it, but once you’ve made the decision you can see an extremely rapid increase in your company’s revenue.

This business building strategy can be summed up in just two words.

Ask more.

Make asking people for money the central activity you do each week, and you will soon be making a lot more revenue.

Ask all your old clients to buy from you again.

Ask all your old leads to re-consider working with you.

Ask all your current clients to buy something else from you – even if you have to brainstorm what that could be.

And if you are sitting around your office angry at how slow your company is growing, get on the phone, call up potential clients, and ask them for a meeting.

Consistently asking for business changes everything. Fast.

But so many entrepreneurs are too scared to do it.

They want to sit back and wait for the clients to come to them.

If you do that, your company’s growth will always be capped – it will be a fraction of what it could be.

You have to get out there and ask, ask, ask.

Consistently. Creatively. Compellingly.

The simple fact is, two words will solve almost all entrepreneurs’ growth problems.

Ask more.



Warning: include(/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/nav.php): failed to open stream: No such file or directory in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 48

Warning: include(): Failed opening '/home/tfimhre/public_html/wp-content/themes/rme_wptheme/inc/nav.php' for inclusion (include_path='/home/tfimhre/public_html/wp-content/plugins/wordpress-seo/vendor/yoast/api-libs/google:.:/usr/local/lib/php') in /home/tfimhre/public_html/wp-content/themes/rme_wptheme/archive.php on line 48
  • The 9 Laws of Attracting Profit
    • THE FORTUNE INSTITUTE HAS HELPED AUSTRALIAN BUSINESSES EARN $51.3 MILLION OVER THE LAST 5 YEARS