Entrepreneurs like to make business complex.
We have so many metrics, so many things on our To Do List.
And if we’re not careful, we can lose sight of the 3 metrics that really matter.
1. How many potential clients have we reached out to this month (with ads, calls or emails)?
2. How many potential clients are we in regular contact with (with promotional materials, education or calls that keep us top of mind)?
3. How many good offers or proposals have we made to them?
At the end of the day, if these numbers are high then your business will grow quickly.
If they are low, it won’t.
Get serious about these 3 things. Focus on them every day and make sure those numbers are rising every week.
Remember, the best quality company does not necessarily win. The company with the most consistent marketing system does.